Monday, February 28, 2011

21st Century Retailing

"Asos, has launched its Fashion Finder site which showcases the latest trends and includes products from rival retailers"
http://www.retail-week.com/sectors/fashion/asos-launches-fashion-finder-site/5022980.article

Shoppers are able to browse outfits which take inspiration from the latest fashion trends on the site. If the product that was suggested is not sold on the Asos site browsers are able to click-through to the store that sells the specific item. Shoppers are also ablet to create their own outfit and publish it onto the site. Fashion finder is the latest innovation for online shopping.




"Fashion Retail Trends for 2011"
http://youlookfab.com/2010/12/22/fashion-retail-trends-for-2011/

The second trend, is "f-commerce" which is the sale of products directly through Facebook. Victoria's Secret is doing this already and we expect other brands to follow as well as we dive deep into the social media. This is going to make Facebook grow as a social site along with stores who will be following this trend.